Public Information Statement
Issued by NWS La Crosse, WI

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Public Information Statement
National Weather Service La Crosse WI
830 AM CDT Tue Mar 14 2017

...Flood Safety Awareness Week Continues...

The National Weather Service (NWS) has declared March 13 through
March 17 as Flood Safety Awareness week. The National Weather
Service in La Crosse is providing information about a different
flood topic each day during the awareness week.

Today`s topic: Turn Around Don`t Drown

Turn Around Don`t Drown, or TADD for short, is a NOAA National
Weather Service campaign used to educate people about the hazards of
driving a vehicle or walking through flood waters.

This year is the 10th anniversary of the TADD program. Hundreds of
signs depicting the message have been erected at low water crossings
during the past decade, including some sites locally in northeast
Iowa and western Wisconsin.  The phrase "Turn Around Don`t Drown"
has become a catchphrase in the media, classroom, and even at home.
It`s one thing to see or hear the phrase, and another to put it into

Flooding is the 2nd leading cause of weather related fatalities in
the U.S. only trailing heat-related deaths.  On average, flooding
claims the lives of 89 people each year. Most of these deaths occur
in motor vehicles when people attempt to drive through flooded
roadways. Many other lives are lost when people walk into flood
waters. This happens because people underestimate the force and
power of water, especially when it is moving. The good news is most
flooding deaths are preventable with the right knowledge.

Just six inches of fast-moving water can knock over an adult. Only
eighteen inches of flowing water can carry away most vehicles,
including large SUVs. It is impossible to tell the exact depth of
water covering a roadway or the condition of the road below the
water. This is especially true at night when your vision is more
limited. It is never safe to drive or walk through flood waters. Any
time you come to a flooded road, walkway, or path, follow this
simple rule: Turn Around Don`t Drown.

For more information on the TADD program, visit For flood safety tips, visit

Join us tomorrow for information on flood hazards.


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